In today’s world, booking a holiday online feels so easy — a few clicks, flashy deals, beautiful photos, and you’re done, right? But ask anyone who’s faced a delayed visa, a hotel “not as described,” or a missed connection, and they’ll tell you: it’s not always as smooth as it looks.

As a travel designer at Marigold Routes, I often meet people after they’ve had a not-so-great online booking experience. Many come saying, “I thought I got a great deal,” only to realize later that what they booked didn’t match what they expected.

So, if you’re planning to book your next trip online, here are 5 common mistakes to avoid — and how to travel smarter.

1. Comparing Only the Price, Not the Value

It’s tempting to click the cheapest flight or hotel option — especially with comparison websites showing deals in big bold numbers. But here’s the truth: cheapest doesn’t always mean best, and in many cases, it ends up costing more in the long run.

For example:

• That low-cost airline might charge you ₹3,000 for baggage you thought was included.
• The cheap hotel room might be in a basement with no windows (true story from a client!).
• Some packages exclude taxes, transfers, or meals, which you only realize later.

Tip: Always check what’s included, the location of the property, and cancellation policies. If it seems “too good to be true,” dig deeper.

2. Not Reading the Fine Print

You’ve probably checked “I agree to the terms and conditions” a thousand times without reading them. But when it comes to travel — small print matters.

Here’s what often hides there:

• Strict cancellation rules (non-refundable, no matter what)
• Check-in restrictions or hidden fees
• Shared bathrooms, especially in hostels
• Visa requirements not covered by the airline

Tip: Take a few extra minutes to read the policies, especially for flights and accommodations. It can save you a big headache later.

3. Trusting Photos Over Verified Reviews

We all love stunning photos — of infinity pools, “sea view” rooms, or chic lobbies. But many photos on booking platforms are outdated, overly edited, or don’t reflect the actual rooms.

Real guests often report:

• “Sea view” meaning you have to lean out of the balcony and squint
• Luxury rooms that are actually worn-out
• Breakfast “included” being just bread and coffee

Tip: Go beyond the glossy photos. Read recent guest reviews — both the 5-stars and the 2-stars. Look for patterns in complaints or praises.

4. Booking Without Understanding Local Logistics

Online portals show you what’s available, but they don’t always tell you what’s practical. One client once booked a hotel “just 20 km from the airport,” which sounded great — except that 20 km was through mountain roads and took two hours!

Or another booked a hotel in Tokyo because it was cheap — only to find it was in a quiet residential suburb far from tourist areas and Indian restaurants.

Tip: Know your location. Research neighborhood safety, access to public transport, and how far it is from your planned activities.

5. Booking First, Researching Later

This is one of the biggest mistakes: people rush into booking flights or hotels during a “flash sale” — and then figure out the itinerary afterward. The result? Poorly connected flights, wasted days, or hotels booked on the wrong side of town.

Planning a holiday is not just about where you’re going, but how you’re experiencing it. A good flow in your itinerary can make or break the trip.

Tip: Don’t rush. Plan the experience first, then book the logistics.

So, Should You Never Book Online?

Not at all! Online booking is a great tool — if used with awareness. But if you:

• Don’t have time to research every detail
• Want something beyond basic hotel + flight
• Need support during travel (like flight changes, visa help, upgrades)
• Value comfort, safety, and thoughtful planning

Then working with a trusted travel designer can actually save you time, money, and stress. At Marigold Routes, I help people go beyond just “vacations” — and into meaningful travel that feels smooth, enriching, and unforgettable.

Because travel isn’t just a product you buy. It’s a story you live. And it deserves to be crafted with care.

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Planning your next trip?

Let’s create something you’ll never forget — without the online pitfalls.
Message me or follow @marigoldroutes for more honest travel tips.